Image provided by Esquire.com.

In this short video, platinum recording artist Jidenna documents his burgeoning story of his sense of fashion and style as a “Classic Man”. He unpacks how his respect for clothing and accessories has connected to his commitment to support his community. As a recording artist, he has been intentional in leveraging not only his music, but his fashion statement as a way to engage and shape culture. In his own way, Jidenna has begun to set a trend and send a message of what it means to Spend Different. He shows us how shopping with local black-owned businesses and brands is a smart investment in yourself and your community. He is a representative of what it means to leverage the power of your dollar for economic and social good. Today, we highlight Jidenna for embodying our mission and vision here at Spendefy. Conscious consumerism is rising! #SpendDifferent