5 Black Owned Home Essential Brands with a Focus on Sustainability

When I think of sustainability I think of preservation and longevity within the economy, the environment and society.  The world needs sustainability and we need support from our communities, even something as simple as recycling glass jars is a step towards growth. Sustainability also means taking care of yourself. It’s the foods you eat, the clothes you wear, the furniture you purchase for your home, it’s using materials that cause no harm to the human body or to the land. Sustainability leaves room for us to be more creative and builds awareness around conscious, healthy living.

If you want to live a more sustainable lifestyle, check out these Black owned brands with a focus on health and sustainability.


Founded in 2018 by Nicole Gibbons. Clare specializes in making paint with no TAC’s (Toxic air contaminants) and no HAPs (Hazardous Air Pollutants). Their paint containers and trays are made from recycled materials! 


Founded in 2010 by Cydni Prince. Loohoo makes reusable wool dryer balls, an alternative to toxic dryer sheets. Cydni grew up on a farm and is passionate about sourcing domestically to support American farming. Loohoo dryer balls are made of 100% wool with no added toxic chemicals. It’s biodegradable, durable, it softens your clothes and reduces dryer time.


Founded in 2017 by LaToya Tucciarone. Latoya statesSustainAble was born out of a deeply held belief that all men and women are made in the image of God and have inherent worth and value, skills and talents”. Sustainable Home Goods ATL focuses not only on sustainable home goods but sustainable jobs and a sustainable community. Sustainable Home Goods ATL partners with artisan entrepreneurs on selling high quality and eco-friendly goods.


Founded in 2014 by Kiyanna Stewart and Jannah Handy. Blk Mkt is a Brooklyn based vintage shop selling collectables of the Black experience. They also provide prop styling, rental and interior design services. A word from Blk Mkt, “not only do we see you, but we love you as well. You’re worthy. What you’ve created is worthy. You are important here”.


Founded in 2017 by Byron and Dexter Peart. Goodee is a marketplace specializing in design and sustainable goods. Their mission is set around conscious commerce. Goodee goes through an eco-friendly vetting process to ensure that every good is aligned with their goal of bringing in “good value, good people and good purpose”.